CNN African Start-Up show makes its debut

CNN African Start-Up show makes its debut

CNN International announced on Monday that it will launch a new program that will shed light on the entrepreneurial ideas of native Africans and it will reach across the African continent, try and recognise the entrepreneurs and focus on how they are attempting to convert their dreams into reality. This new series is supposed to air weekly and bi – monthly as a half hour special. A representative of CNN said that several SME entrepreneurs in various African countries would be followed by this programme to see how they are being able to convert their dreams into reality.

The programme will join ‘African Voices’, ‘Inside Africa’ and ‘CNN Marketplace Africa’ as another TV network’s output specifically planned to uplift the African continent by broadcasting the ideas which these entrepreneurs are so eager to convert into successful projects. Deborah Rayner, vice president and managing editor for Europe, Middle East & Africa (EMEA) at CNN International, said that CNN being the leading brand on the continent they are proud of finding innovative ways to project the African story to their international audiences. This new strand has been extremely looked upon and aiming in resonating both with African viewers and with viewers around the world. She also mentioned that Africa is an important region for them as a global network, and a strong stable of great programming had been joined by The African Start – Up.

CNN also said the programme will explore how the entrepreneurs are able to generate their ideas, raise their capital and distribute their products. The entrepreneurs also take viewers through their daily challenge, and motivate those with the vision and creativity to try something new

This series is set to start from January 2014.

CNN African Start-Up show makes its debut